www.littlenars.com | Dianne Peña

I am sure everyone knows that the band Eraserheads will be having their reunion concert this August 30, 2008 at the CCP Open Grounds. Upon knowing that it was sponsored by Malboro, I was shocked.

I learned in my Community Organizing concept about the RA 9211 or the Tobacco Regulation Act of 2003. It is stated in here that:

Section 26. Ban on Sponsorships. – Beginning 1 July 2008, cigarette and tobacco companies are hereby prohibited from sponsoring any sport, concert, cultural art or event, as well as individual and team athletes, artists, or performers where such sponsorship shall required or involve the advertisement or promotion of any cigarette or tobacco company, tobacco product or tobacco use, name, logo or trademarks and other words, symbols, designs, colors or other depictions commonly associated with or likely to identify a tobacco product; Provided further, That no manufacturer may register a tobacco brand name as a company name after the passage of this Act.

So clearly, this Republic Act was violated. I am not against Eraserheads. I actually wanted to watch their concert. My classmate even told me to register to get tickets at Malboro’s website. You should be 18 years old and above to be able to register and you must present an I.D where they can validate your age. Though they see to it that participants in this event are 18 years old and above and it was stated in RA 9211 that:

Section 25. Restrictions on Sponsorships. Beginning 1 July 2006:
a. No sponsorship shall be provided for:
1) an event or activity which bears a tobacco product brand name, unless there is reasonable basis to believe that all persons who compete, or otherwise taken an active part, in the sponsored events or activities, are person eighteen (18) years of age or older;
2) a team or individual bearing a tobacco product name, unless all persons under eighteen (18) years of age or older;
3) a sponsored event or activity reasonably believed to be particular appear to persons under eighteen (18) years old.
b. Tobacco brand sponsorship shall be prohibited except where there is a reasonable basis to believe that:
1) attendance at the sponsored event or activity will comprise no less than seventy-five percent (75%) persons at least eighteen years of age or older;
2) the sponsored event or activity will not be of particular appeal to persons under eighteen (18) years old;
3) the sponsored event or activity will not receive exposure, other than as a news item, on television or radio or the Internet, unless such exposure complies with the provisions of this Act governing tobacco marketing through those media; and
4) the principal activity associated with the sponsorship does not require above-average physical fitness for someone of the age group of those taking part.
c. All persons authorized to bear tobacco product advertisement, logos and brand names at sponsored events shall be at least eighteen (18) years old.
d. All forms of advertising associated with or ancillary to sponsorship shall comply with the marketing provisions of this Act.

It isn’t an excuse. There was a new policy implemented, why is there such a big glitch existing like this? This is not to be nerdy and all. I am just concerned. A lot of people doesn’t know about this law but I, I want some explanation regarding the said matter.

Politics? Greed Purposes? Hmmmm…

*source

This entry was posted on Saturday, July 26th, 2008 at 1:37 am and is filed under Did you know that?, Health, Issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.