The Biggest Outdoor Gallery in Asia to be found at MANILA
I am always fond of looking at the billboards as we travel and go to places. I envy those pretty ladies with alluring bodies because I once dreamt to be a model (LOL!!!!). Anyways, we know for a fact that there were— are some sexy- R18 billboards and ads not suitable for the mass people to see that gained much of issue and intrigue. Yeah, it definitely caused traffic and worse, accidents. Those billboards certainly caught drivers’ attention, which should not be the case.
Being trapped in a traffic, for some it’s a form of a distressing fact because they can rest their eyes, for some they are whining for they really want to get home early. But what if there would be pleasant billboards around in which passengers and even drivers would enjoy seeing?
That’s a different case.
Last October 16, 2008, there held a blogger event at Fully Booked, Bonifacio High Street entitled The Art of Billboards: 2nd Media Opens the Biggest Outdoor Gallery in Asia. The event is just small but they really relayed their aim in this endeavor. I am always interested in paintings as I am a frustrated fine artist (no, I can’t even draw. If that’s what you think…LOL!)
Dubbed as the biggest outdoor gallery in Asia, this endeavor features artworks from 10 most promising Filipino artists. Sharing a theme that highlights environmental awareness, these artworks located in key locations across the metro, is in support of the ongoing international movement rallying for nature conversation.
Not only they wanted to change the image of billboards but also, this could be a very effective tool in making the people knowledged and opening their eyes in certain issues.
With the disparaging issues regarding billboards, I say two thumbs up for the 2nd Media- the Public Affairs arm of the Outdoor Advertising Association of the Philippines’ (OAAP) endeavor in improving the image of billboards in our country.
Here are some of the artworks that you will hopefully see in the near future at South Luzon Expressway, North Luzon Expressway and EDSA:
This one is my favorite because of its health theme:
- You Are What You BrEAThe by Jose Terence Ruiz