Havaianas: I AM ORIGINAL.

March 15th, 2009 by Dianne Peña

I am always a fan of SLIPPERS or FLIPFLOPS as everybody would refer it to…

My mom as well as my brother, Jeric would always catch my attention whenever I am on my slippers whenever we go out and I would just say “Ok lang yan, uso kaya…”

It was 2007 when FLIPFLOP CRAZE arise (as far as I am oriented…:]]) and one of the most Famous brand was HAVAIANAS… (I actually have 2 pairs of them…:])

Sadly, Piracy and Imitations are very rampant due to its high price and increasing demand…

A truly original brand, Havaianas prides itself on its integrity and originality. It has essentially grown to become the style icon to symbolize the ease and comfort of fashion; its authenticity, anchored on its heritage of comfort and durability, is a fact that can only be experienced by the wearer and can never be replicated by any other brand. And whether it’s dressed up or dressed down, classic and basic or bright and bold, it has struck a chord among the fashionable set that cannot erased.

It championed innovation in terms of comfort and durability with its secret rubber formula, the same one that is still used to produce the pairs we know today.

In partnership with Rock Ed, a youth oriented, non-profit organization that encourages and supports alternative education, Havaianas asked the invitees, “Are You Original?” and donated 470 pesos for every pledge made for originality in support of Rock Ed’s Original Grant—a project designed to encourage socio-civic support from the youth. The amount of 470 pesos is based on the age of Havaianas, which was born 47 years ago in the sunny shores of Brazil.

Parties interested in receiving the Original Grant can send their original project ideas to myidea@rockedphilippines.org on or before April 4, 2009. The grant is open to individuals or groups aged 13 to 32 years old. The project ideas must be youth-involved and youth-targeted, and will be judged on their originality, social relevance, impact on the intended beneficiary and the votes that they garner on rockedoriginalgrant.multiply.com. There will be multiple recipients of the grant, from three different divisions: high school, college and professional.

Pledge your support for all things original: original thought, original works, and original creations at www.havaianasphilippines.com/original.

I am ORIGINAL because…. I don’t know why. LOL !:]]

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