The Share Revolution: New Marketing Strategies in Building Brand Communities

October 26th, 2009 by Dianne Peña

Since the marketing profession has significantly evolved over the past three years and as the population increased their time spent on the internet, the Institute of Transformative Marketing Communications brings you THE SHARE REVOLUTION: New Marketing Strategies in Building Brand Communities.


It is a seminar/workshop on how to tap the power of community, dialogue and partnership from the insights and key learnings of six (6) speakers representing well-loved brands who have effectively integrated social marketing strategies into their marketing mix. This event is in line with the culmination of the 2009 Philippine Blog Awards.

Discover how new communication techniques can optimize your promotions with a simple concept called sharing. The event will also talk about insights from some of our session share-experts on the following topics:

  • BIGGER THAN YOURSELF: Energizing Brand Advocates through Social Relevance (GeiserMaclang Marketing Communications, Inc.)
  • THE DNA OF VIRAL MARKETING: Inspiring Customer Engagement at the Heart of the Online Community (Krispy Kreme)
  • THE COMMERCIAL YOU CAN TALK TO: Making your Advertising Come Alive through Digital Word-of-Mouth (Bayan Telecommunications)
  • GETTING YOURSELF 2.0 READY: Jumpstarting new experiences in a participation economy (Globe Telecom).

The Share Revolution will be held at the Hampton Room, 2/F Astoria Plaza. Registration opens at 8am and session promptly starts at 8:30am.

This initiative is through the partnership of GeiserMaclang Marketing Communications and the 2009 Philippine Blog Awards Board.

Take part in the New Marketing Revolution! Book your seats through or please contact Avery or Meg at (02) 490-5155 or 489-9248 for reservation and inquiries.

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